Powerful Lessons From A $20 Bill!

 

Just last week I was speaking to a group of 50 women and
men. I opened by holding up a $20 and asking who would
like this $20 bill. I also mentioned that there were no
strings attached. You would have thought everyone would be
raising their hands wanting the $20 bill.

That isn't what happened. Less than half the people raised
their hand.

I gave the $20 bill away and stood in silence. It wasn't a
long silence but a silence where everyone expects to be
hearing you talk is long whether it's 10 seconds or several
minutes. I was waiting until I saw a few audience members
began fidgeting.

Then one women spoke up. "Darn, I could have used that $20
for gas today." You guessed it, she was one of the hesitant
ones.

My topic was on marketing. The exercise demonstrated that
even when we market from the truth with no strings attached
and even though we totally think of the customer first,
many people perceive, assume, that there is going to be a
catch to the offer.

This is a powerful lesson when you are expressing your
offer, whether it's written or verbal, the majority of the
people reading or hearing it are going to be thinking with
an "it's too good to be true" mentality.

This means that whenever you are preparing any type of
marketing material you need to see your offer from this
perspective.

The following day I again spoke to another group. This time
the audience was all women. I opened again with another $20.
Only this time when I mentioned that there were no strings
attached, I said it more powerfully - meaning more vocal
variety - repeated it as if it was written in bold print and
stated there were absolutely no strings attached. The word
"absolutely" was set off with a mild hand slap.

Every hand raised.

The lessons learned.

Whenever you make an offer you absolutely have to make sure
you tell whomever you want to buy into whatever your offer
is conveying what's involved on their part. I'm talking
about what will they loose out on if they pass up this
opportunity. It could be a tank of gas or even lunch with a
friend. It doesn't always need to be something big and
bold.

Another lesson learned was that in the first audience, the
majority of the people raising their hands were women. This
demonstrated that women are more likely to jump on an offer
than a man. This also says to me that women are more
willing to take a gamble than a man. Hmmm, that's fuel for
thought the next time you make an offer, isn't it?

What else does this exercise tell you? How would you
present your offers differently? Here's your assignment.
Think on this for a few moments and look at one of your
offers and then ask the questions that keep your audience's
hands down and make sure you are addressing each one of
them.

Copyright © 2005, Catherine Franz. All rights reserved.

About The Author...

Catherine Franz, writer, speaker, marketing master,
specializes in infoproductd evelopment. More at...
http://www.MarketingStrategiesToGo.com and
http://www.AbundanceCenter.com. Including articles and
ezines.

 

Not Getting the Profits You Expected? You Need to Get More Traffic To Your Website!

Discover the secrets of HIGH TRAFFIC websites and learn exactly how to drive massive amounts of traffic to your website so you can start earning a serious income!

Traffic is what determines whether you make $5 or $5,000 a month. Until you learn what it takes to get more traffic AND START DOING IT, you are NOT going to make any real money.

Discover How to Explode Your Income Now!