'Boost Your Sales Copy With One Simple Tweak'

by Palyn Peterson

 

Do you want an amazingly simple trick to move far ahead of
your competition and increase sales?

With this free, no-software little tweak, you will be able
to put customized information into a web page that is
different for everyone you invite to visit. It is
incredibly simple; seriously, I promise! All that you need
is a very basic understanding of HTML, like how to make
hyperlinks, and I will teach you everything else. Sound
fair?

What can you do with this, you may be wondering?

Well, if you have a newsletter, you can create a link to
your web site and the page displayed could have your
subscribers first name where ever you want it.

It doesn't have to be their first name either; it could
quite literally be any custom variable that your newsletter
managing service/script/program has saved for each of your
subscribers -- their last name, email address, snail mail
address, gender, age, favorite color, etc.

But we don't have to stop there, not at all. You can go on
and use as many variables as you want, not just one. We'll
thoroughly cover this.

Why is this HTML tweak useful, you may now be asking?

Just imagine this, you email your list of subscribers
about a new product you have recently released. In your
email, you write a few paragraphs about the product to
generate interest and conveniently provide a link for them
to click on to go back to your website and read your full
sales copy.

Since you have such a trusting reputation with your
subscribers, they give your product the benefit of the
doubt and click on the link to read more. When they get to
your sales copy, lo and behold their name is used
throughout the page!

We all learned in Marketing 101 that your sales copy needs
to be personal; that when you write it, you need to speak to
one person and in everyday language. With this cool HTML
tweak, you will be able to reach new levels of
personalization.

Yes, the subscriber will be impressed that their name is
used in the middle of your sales copy, and yes, they will
have more personal interest in what you are saying. It is
a whole new experience at that point, because you are
talking to them individually. Heck, you just used their
name! It won't just be, "You will get big results!" but,
"Fred, you will get big results!"

Now, let's get on to the code! For this example, we are
going to be using a imaginary HTML file named
"choppers.htm".

Open up "choppers.htm" in your favorite editor. Now, where
ever you want the subscribers first name to appear, put this
code:

"<?php echo "$a"; ?>" (minus the quotes)

and wherever you want their last name to appear, put:

"<?php echo "$b"; ?>" (again, minus the quotes

Do you see the "$a" in the first bit of code and the "$b" in
the second? For every custom variable you want to appear on
your web page, just put that little bit of code with a
different letter.

To explain it a little more, for every place the subscribers
first name should appear, put "<?php echo "$a"; ?>".

For every place the subscribers last name should appear, put
"<?php echo "$b"; ?>".

For every place the subscribers email address should
appear, put "<?php echo "$c"; ?>". And so on and so forth.

Yes, you can use each bit of code as often as you want.
No, it doesn't really matter that the first name is using
the code with "$a" -- it could be "$h", "$p" or even "$z",
just as long as each custom variable uses a different
letter.

Now you will need to rename "choppers.htm" to
"choppers.php". Some HTML editors do not open up .php
files, so I suggest only doing a "save as" to a .php file.
That way, you will still have "choppers.htm" to edit
whenever you need to, then just do another "save as".

Then upload the .php file to your web host.

Now we need to create the link the subscribers will click on
to get to the newly created "choppers.php" file. For this
part, you need to know what codes your newsletter managing
service/script/program uses to customize your emails. Just
for this example, let's say two of them are {First-Name} and
{Last-Name}.

When you write your email, the address of your sales page in
the link you will create to go to it, will look like this:

"yourdomain.com/choppers.php?a={First-Name}&b={Last-Name}"

But when you send out your email to your subscribers, your
newsletter managing service/script/program will fill in
those codes with the subscribers first and last name. So
when the subscriber clicks on the link, the address to your
sales page will actually look like this:

"yourdomain.com/choppers.php?a=Fred&b=Jones".

If you only cared to use the subscribers first name, you
would only need to use "<?php echo "$a"; ?>" in
"choppers.php", and the address to that page in the link in
your email would look like:

"yourdomain.com/choppers.php?a={First-Name}"

and for your subscriber Fred, his link address would end
up looking like:

"yourdomain.com/choppers.php?a=Fred".

You have just now taken many steps in front of your
competition. You are now able to market much more
personally than most people think is even possible.

Copyright © by Palyn Peterson


Palyn Peterson publishes the acclaimed Advanced Internet
Marketing News. A professional newsletter with a
refreshing perspective and a strong focus on no-cost
techniques. http://www.FutureInternetMarketing.com
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