Ever Enterprise Marketing

A Little Used List Building Success Strategy!

September 10th, 2006

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” - much like in the context of “using money to make money”.

This simple list building formula can be summed up in two words:

Ad Swap!

In simple terms an Ad Swap is when you JV with other ezine publishers within your niche to trade advertisements between your lists.

This works best if you partner with someone who has a similar size list to that of your own. This way it’s fair to both you and the other ezine publisher.

In essence, you broadcast your partners advertisement to your mailing list, and they advertise your ad to their list. Yes, you are actually cross promoting each others offer to each of your mailing lists.

The best strategy to get the best results is to use an endorsement style mailing. In other words, you get your JV partner to endorse your offer.

The reason this method is so effective is because your JV partner should have already built a level of trust with his readers, so when he endorses your offer they will trust his judgement and visit your page.

But a word of warning…

You should never directly promote a product or service with the view of making a sale using this method. You can do this once you have subscribers on you list, but you should never send new visitors to a sales page without first asking them to join your list.

If you do this, your results may be very disappointing. Let’s face it. Your JV partners readers don’t know who you are, so why should they purchase anything from you without first getting to know or trust you.

So with this in mind, your primary goal with this form of marketing is solely to get as many subscribers as possible from the other ezine publisher’s mailing list to sign up for your list. And the most effective method to do this is to offer them something of value in return for signing up to your list.

The result is that you can grow your mailing list without spending a solitary dime, which can have a major impact on your bottom line.

Not only this, you will also have multiple opportunities to promote your offers to your new readers, which if done correctly can exponentially grow your profits.

Of course this is just one method of building your list, but it is one of the most effective as you are targeting hot prospects who have already shown an interest in your topic.

All you need do then is to build a relationship with them to gain their trust.

So go out and seek as many ad swaps with as many ezine publishers as possible to begin building your own list of loyal readers.

Technorati Tags: marketing, online marketing, list building, ad swaps, ezine