Ever Enterprise Marketing

Creating a Highly Profitable Sales Funnel!

December 23rd, 2006

There’s no question about it. Being able to drive traffic to your website is one of the most valuable skills you will learn as an internet marketer. And the more targeted your visitors, the more likely it is they will be interested in your offer.

However, getting visitors to your site is just one piece of the marketing puzzle.

Next comes the hard part - convincing your visitors to take your desired action by converting them to subscribers or customers.

And the startling fact is that you only have about 8 seconds to do this before they become bored and leave your site. Read this again…

Once they land on your site, you only have a few seconds to grab their interest before you lose them - possibly forever!

So in order to maximize your profits you must have plan in place to increase your visitor value by converting them to customers.

The way you achieve this is to develop what is known as a highly optimized “sales funnel”. Targeted traffic + a Highly Optimized Sales Funnel = Increased Profits.

the most successful method of doing this is to develop a ‘funnel’ that guides your visitors through a multi-step sales process.

This of course should be a 2-way street where not only are you focused on maximizing your own profits, you are also ensuring that you provide your visitors with quality information that satisfies their needs.

As they say, a happy customer is a repeat customer.

What I have personally found is that if you place your highest priority on helping your visitors first and foremost, then as if by default they will help you in return.

But of course this is not unique. It’s a strategy that has proven to work across a broad range of markets, businesses and industries.

And you don’t need to re-invent the wheel to make this work. You simply need to find an existing business model that is already working in your niche, and then repeat these steps in your own business.

So the first step is to find a successful person in your niche, someone who is considered an authority on your topic. Then you need to signup to their list and study their entire sales process.

Some of the steps you need to study include:Â

- what type of media do they provide on their site
- where they send you after signing up
- do they offer an upsell
- what type of information do they provide in their emails
- how often do they send you updates
- do they promote backend products
etc, etc,etc.

When you’ve got a good understanding of these principles, it’s a simple matter of applying them to your own business. Then test and tweak this process to ensure you maximize your returns.

It really is that simple!

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