Ever Enterprise Marketing

How to Write Articles Using Proven Successful Models!

January 27th, 2007

Writing articles is a fantastic way to brand yourself, plus it’s a great method of sending traffic to your chosen website.

But you need to understand that articles aren’t ads. Writing an article that is full of ads promoting your product simply doesn’t cut it. It needs to contain quality content that is both informative and entertaining.

An article’s true purpose is not to sell product., it is to promote your website and position you as either an expert or a person to be trusted within your niche market (preferably both).

No matter what your internet business is, you are in a crowded field. There are dozens, even hundreds, of other websites offering products or services similar to yours. Providing knowledge in the form of articles helps people realize that you know what you’re talking about, and gives them good reasons to buy from you rather than your competitors.

So remember - an article is not an advertisement!

With this in mind, you may now be wondering exactly what it is you should be writing articles about.

Here’s the good news - articles are flexible. You can write an article on just about any topic, as long as you can relate it in some way to your website and your products or services.

Following are just a few examples of the many forms an article can take.

- How-to:

Perhaps the most popular type of article is one that explains how to do something, get something, use something or find something.

For example, if you’re running an Internet business you could probably write an article giving people advice on how to start a small business from home. Think about your area of specialty and list some things you can do that most people might not know, but would like to learn.

- Opinion:

Whatever industry or type of business you work in, there are always breaking developments, new products, or business advances. You can write an article focusing on an emerging aspect of your business, and offer your opinion on how it will affect the industry.

- Personal/inspirational story:

Almost everyone has a compelling reason they went into business for themselves. Consider writing an article or series of articles about why you chose the path you did and what problems or successes you had on your journey.

You can make it humorous, or inspirational, or both. Human interest stories are a popular article format.

- Book excerpt or condensation:

If you’re selling a book, ebook or ecourse you’re in luck, you have articles built in to your product. You can offer your website visitors a free sample chapter, or write a condensed article based on one of the ideas in your book.

Book excerpts also make great articles and if you use PDF format to post an excerpt it can easily be passed around via email.

- Top ten lists:

Many engaging articles are centered around a list concept. And you don’t have to use the number ten; any number will do. A couple of good examples areĀ Ā “The Seven Habits of Highly Successful People” or “The Five People You Meet in Heaven.”

Yes these are books, but the concept for articles is the same. Fore example, if your website is geared for business people, you might write an article about the six features you need in a good PDA or SmartPhone.

You can write articles on any subject to get people interested in finding out what else you have to say. But always remember…

…people read articles to be entertained, get ideas or learn something they didn’t know before, so stay away from making your articles sound like advertisements!

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