Ever Enterprise Marketing

More Traffic To Your Site From Niche Articles

Clever Internet marketers have long used a variety of ways to usher targeted traffic to their web pages. Pay-per-click campaigns, email marketing, search engine optimization, and ezine advertising.

However, there is a simple, effective method that many marketers have missed. And that is submitting brief, 400 or 400+ word articles, so that they appear all over the Internet.

What are the advantages of niche articles?

1. They link readers back to your website.

The time and effort you spend on these mini-articles is a wise investment. Every article you submit contains a link back to your website. Every link helps your website gain link popularity, one of the factors in your search engine ranking.

If your article’s content matches the content of the web page you have linked it to, the search engines will regard this as a relevant link. Relevant links to your website are valued even higher by the search engines.

The higher your site is ranked, the more traffic you will get.

2. People are always in need of information.

It helps to keep in mind that people who use the search engines are looking for information. If they happen upon one of your articles and find it interesting and useful, they will likely click on the link to your website to continue their research.

The more places your articles appear, the more people will find and read them and the more traffic that will be channeled to your website.

How do you create one of these articles?

Your article should be around 400-800 words long and contain just enough information to: offer the reader some useful facts; motivate the reader to click on the link to your website for more information; and attract the attention of an ezine editor who may republish your article.

A good article should contain 1 or 2 tips extracted from an information product you are selling on your website. You could also use paraphrased information from a web page you want the reader to visit. Also effective is a review of a product you would like the reader to purchase. The review would contain a link pointing to your affiliate page through a link tracker or to a page on your own website where you offer more details.

What can you do if you do not have time to create the articles yourself?

Pay a ghostwriter to write them for you. Simply visit websites where you can post a description of the articles you want written and writers will contact you.

Once your articles are done, you may want to submit it to as many places as possible.

Article Directories. They will run a quick content check and then publish your article. Once posted to one of these directories, it will likely be republished all over the Internet.

Many publishers are routinely on the lookout for quality articles. You simply allow them the rights to re-use your article and in exchange they leave intact the link back to your website contained in the bio at the bottom of your article. You just gained another link without lifting a finger.

Ezine Editors:  You will get lots of well-targeted traffic by submitting your articles to popular ezines that are related to your niche website. Ezines are always in need of new, good quality content.

Once your article is published in an ezine, you will get lots of publicity in return. Getting your articles in ezines read by hundreds or even thousands of people is an excellent way to quickly increase traffic to your website.

Your Own Article Directory:  Many ezine publishers and webmasters do not realize that article directories even exist. Once they read one of your articles from a directory, they will visit your website, which could prominently display a link to your own article directory. The link should make clear the fact that your content is free for use in any website or ezine. “Free Content For Your Ezine” should appear in a link that is prominent on your directory website.

Keep in mind that article writing is a huge win-win process for all involved. Authors get free publicity and links back to their website, publishers get free information for their websites, and readers get free quality information for their research and buying needs.

Technorati Tags: online marketing, marketing, article marketing, niche articles, internet marketing, search engine optimization, seo, classifieds

Add comment February 18th, 2007

A Better Strategy - SEO or PPC?

Which is the better strategy for your online business - SEO or PPC?

The simple answer is if used correctly, both strategies can help you build a very profitable online business. Each technique has it’s own advantages, so you need to balance the two to gain the maximum benefits each offer.

SEO is more of a long term strategy so you shouldn’t be kick-starting a new business and expect an instant flow of traffic from the search engines.

On the other hand, PPC is an excellent short term strategy as you have the ability to laser target your visitors and instantly drive traffic to your site - so this is a great method that you can use until you start to see traffic flowing in from other methods, such as SEO.

Now with SEO you don’t always have to wait months and months before receiving traffic. With the proper niche research and marketing you can start getting visitor within days. Once your site is crawled regularly, you can put a page up and have them indexed in days.

While it can take longer that other methods, SEO is definitely not a waste of time, unless you don’t plan on being in this game for a long time. You just need to implement the right measures and be patient.

SEO is a tough game no matter how you look at it. You can be at the top of the search engine results pages one month and drop out of site the next. In fact, I’ve seen people who have held a #1 position for their keyword for years and suddenly disappear all together overnight.

Now this hurts at the best of times, but it’s even worse if you place 100% of your efforts in this one area and depend on it for your entire income. As they say, diversification is a good thing and online marketing is no different.

Of course SEO and PPC aren’t the only ways to market online… some people do neither and still make a ton of money.

There is no predicting what the search engines will do. They will always mess with their algorithms to try to give their users the best experience they can by providing the most relevant results for their searches. So you need to factor this into your marketing.

It’s not uncommon to one day have 50 keywords ranked high and the next day they disappear. Then two months later you will begin to see visitors from those keywords when your keywords get re-listed again.

SEO has changed a lot in the last 12 months and will continue to evolve in the future, so it is very risky to rely on it for your revenue. I’ve seen it happen - huge revenue generating websites dropping out completely and being placed in the “sandbox” - what a bummer that has to be!

It’s not my intention to discourage anyone from practicing SEO. I probably made it sound impossible. It’s not. It certainly is an incredible way to get free traffic. And any free traffic is good traffic.

You just need to use a range of marketing methods to limit your risk and protect the long-term sustainability of your online business so that you can endure anything the search engines throw at you in the future.

Technorati Tags: online marketing, search engine optimization, marketing, ppc, seo, internet marketing, classifieds

Add comment February 11th, 2007

Why You Must Pre-sell to Generate More Sales!

In simple terms, pre-selling is the work you must start doing before you release and sell your product - naturally that’s why it’s called pre-selling.

You need to build up anticipation and to convince your potential customers that your product or service has great benefits that would solve the problems they may be facing so that they are in the buying mood before they reach your product site.

Pre-selling is not only about selling your product, it’s also about selling yourself to your readers and customers.

When you sell yourself to the customer, you are making your customers think “okay, this guy is not one of those greedy marketers. He’s actually here to help me.” so that they will let their guard down and listen to your sales pitch.

Pre-selling is also the art of building up anticipation.

For instance - if a friend told you his chronic headache has been solved overnight by “some new medicine” but did not mention what it really was, would that leave you wondering what the medicine really is? Particularly if you suffer from chronic headache yourself!

That’s why by mentioning a benefit that has the power to solve your prospects’ problems or able to satisfy their needs - without revealing what the solution is - will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time.

When you finally uncover the whole ‘box and dice’, your prospects will be crawling all over your website looking for the buy button!

However, pre-selling is not just about unveiling your product bit by bit. In fact, that is only one of the various ways one can pre-sell.

For example, you might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called “10 Ways to Solve Acne Woes Once and For All”.

In your newsletter, you can pre-sell by including a snippet or two from your ebook and mention that it as a viable solution to acne problems. If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems and earn their trust, they will more often than not be very willing to buy products from you.

Technorati Tags: marketing, online marketing, internet marketing, pre-sell, products, classifieds

Add comment February 11th, 2007

A Simple Strategy for Profiting in Niche Markets!

Smart marketers are earning significant part-time incomes simply by selling ebooks or reports every week. I’m noting talking pocket change - some are making well over $1k a month in their spare time.

And the most interesting part is that most of these people are far from being considered experts in relation to the reports they are selling. In fact some have no involvement in the topics they’re targeting. So basically anyone can do it.

So, how are they doing this?

It’s simple really - and that’s why it works so well…

As I mentioned - you don’t need to be an expert or an authority on any topic or subject. So this technique will work for just about any niche market you want to target.

The strategy is to create short 5-10 page mini-reports and then sell them via Adwords campaigns or on eBay.

Here’s what you need to do…

First off - go to sites such as Amazon, Clickbank or even eBay to see which books in your chosen topic are most popular and selling well. Your aim is to create a short ebook or report about a specific topic within these niche markets.

That’s it. Anyone can do this!

Here’s an example…

Suppose there’s a book on the Amazon bestsellers list that explains what you need to look for when buying a used car. All you need to do is to write a report based on this subject.

But here’s the most important part of this simple formula…

You’re going to do it the smart way so that you can have your report created in as little as a few days, without having to know a single thing about your subject.

Here’s how…

Once you’ve decided on your topic, go to your favorite search engine and search to see if there are any private label articles or reports available on your subject, in this example we are targeting the buying a used car niche market.

If you find any products or articles you can purchase them and then use the content in any way you choose to create your own short report. With private label rights you have the right to alter the content in any way you choose, so there’s no problem with copyright

For example, you could create a report that explains the top 10 tricks and scams you need to look for when purchasing a used car to ensure you don’t get lumbered with a lemon. So you would search for tips on this subject and compile them into a short report.

Then it would only be a matter of designing some graphics and creating a simple mini-site to promote the benefits of your report and then begin sending visitors to your site by using Adwords or something similar.

Alternatively you could list your report on eBay and sell it directly from there for some quick profits. If you choose this option, just be aware that reports or ebooks on eBay sell very cheaply so you will need to price it at about $5 - $7 to be competitive.

If you’re just starting out and you’re a little short on funds, an inexpensive alternative is to search article directories for articles on your topic. Then you can modify these articles into your words and compile them into a report.

But a word of warning…

If you choose to do this, DO NOT under any circumstance copy the articles for your own purposes. This is a violation of copyright and it is unlawful. The only purpose of searching for articles is to get some idea’s that you can put into your own words.

This is just a very quick example of using the power of niche marketing to generate a part-time income, but if you’re deadly serious you could repeat this same process over and over again to begin creating a substantial online income.

Technorati Tags: online marketing, ebook creation, marketing, internet marketing, articles, plr, classifieds

Add comment February 11th, 2007

How to Keep Your Visitors Coming Back for More!

In today’s online environment where content is king you have to continually provide fresh unique website content that is relevant to your topic in order to achieve any reasonable search engine ranking. This is where blogging can form an important strategy in your overall marketing.

Including a blog as part of your site structure has proven to be a very successful strategy as it allows you to provide fresh unique content on a regular basis to act as search engine fodder for the spiders. Plus it gives your visitors a reason to keep coming back to your site to see what new content about their niche subject has been added.

However, you need to ensure that the information your provide is both informative and useful to your readers, otherwise it defeats the whole purpose of the exercise.

So with this in mind, today we’re going to discuss the type of content that is most suitable for your blog in order to make it profitable and to keep your visitors  coming back for more - day after day after day!

First off, you need to understand that there is no fixed framework that your blog should follow. This is a personal choice and therefore you can write about whatever it is you’re interested in.

However, the difference between a successful blog and a blog that bombs out big time is the style in which your content is written. For instance, would you prefer to read an article on quantum physics or the latest fishing magazine? 

More than likely you would prefer to read the fishing magazine because it appeals to your interest or because it is far less mind-numbing than a boring lecture on quantum physics. (I’m sorry if you’re a science geek, but most people fall asleep reading this kind of stuff )

The point I’m trying to make is that most people don’t like to read anything that is too “heavy”, so you need to write in a style that is “light” yet informative.

you see, when your visitors reach your blog they are not only looking for information - they are also looking for information they can obtain easily and in a relaxed manner.

So to attract more visitors, as well as to keep your site sticky to entice your visitors to keep coming back for more, it is very important to add a human touch to your blog posts.

This can be done by simply imagining you’re talking about a certain topic one-on-one with your personal friend and to include a light-hearted sense of humor in your writings. So don’t be afraid to add funny comments in your articles where they are appropriate

Another important key point is to avoid addressing your reader in the third party, i.e. you should not write as if you’re preparing a speech to a crowded room.

You need to write as if you’re having a face-to-face conversation with a friend. This will make your visitor feel as if they are actually part of the conversation, rather than reading a robotic comment from a person who is trying to sell them something.

Besides that, it is also very useful to establish your own personality through your comments. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.

Just being yourself, rather than trying to be too official, can make a huge difference as it can make you stand out from your competitors. This is a lot like creating your own brand name, where people immediately think about you when they need to find out information about their topic - just like how people immediately think about Coke when they are thirsty or Nike for sportswear.

So in summary, only ever provide unique fresh content on your blog, structure your comments in a casual manner as if you were talking to a friend and write in a face-to-face  style to establish your own personality on your blog.

Doing this will not only get the spiders interested in your blog, it will also entice your visitors to keep coming back to your site to read the latest news or information on your chosen topic.

Technorati Tags: blogs, blog marketing, marketing, online marketing, online business, work at home, classified

Add comment February 4th, 2007